Painting a community-based definition of health: a culture-centered approach to listening to rural voice in Chaquizhca, Ecuador

Benjamin R. Bates, Diana L. Marvel, Claudia Nieto Sanchez, Mario J. Grijalva

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The terms “health” and “well-being” are commonly used in health communication research. These terms, despite calls for a consensus definition, are rarely explicitly defined. We argue that, instead of imposing a universal definition of health or well-being, communities can be better served if we adopt a culture-centered approach (CCA) and listen to their local, contextualized definitions of health. To demonstrate community articulation of a definition of health, we offer an analysis of wall art created by and with a community and our service and research team. After understanding a definition offered by a rural community in Chaquizhca, Ecuador, we articulate how a community-based definition of health can become a culture-centered way to operationalize definitions offered by the World Health Organization in ways that better serve local communities.
Original languageEnglish
Article number37
JournalFrontiers in Communication
Number of pages13
Publication statusPublished - 2019

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