The new interferon-free direct-acting antiviral (DAAs) treatment combinations have with the potential to provide a cure for Hepatitis C Virus patients and stop the pandemic, but their high prices keep treatment out of reach for most patients in Low- and Middle-Income countries, and the access strategies voluntarily put in place by some pharmaceutical companies remain insufficient to provide treatment to all those in need. This creates room for unregulated markets and pushes desperate patients to look for other ways of buying medicines, leading to potentially unsafe or suboptimal treatment through the development of unregulated supply channels, use of substandard or falsified medicines, and suboptimal prescription and use of DAAs. Market incentives should be in place to push manufacturers to obtain WHO Prequalification and/or registration by a Stringent Regulatory Authority, so as to allow the launch of large-scale governmental (and/or humanitarian) treatment programs with affordable, quality-assured medicines. This is an urgent issue that needs to be addressed now in order to fight an important disease that could be cured and probably eliminated with adequate resources. This article is protected by copyright. All rights reserved.